Benchmarking Sustainable Growth in the European Tire Industry

Industry: Automotive & Mobility

Client Background

Our client, a leading European consulting firm, specializes in guiding organizations through complex transformations in the automotive and mobility sector. With a strong focus on sustainability and operational excellence, the firm partners with businesses

Business Objectives

The client sought to deliver actionable insights to a major tire manufacturer aiming to transition toward greener mobility solutions. With regulatory pressures mounting and consumer demand shifting toward sustainable products, the company needed to evaluate competitors’ eco-friendly strategies, particularly the adoption of renewable raw materials like natural rubber.

Key objectives included:

• Identify leading players in the sustainable tire segment.
• Assess market trends and evolving sustainability practices across Europe.
• Benchmark competitors’ value propositions and product innovations.
• Recommend strategies to reduce fossil fuel dependency and enhance resource efficiency.

Our Approach

Methodology

HBG^TM Insights designed a comprehensive benchmarking study, combining primary and secondary research to capture a 360° view of the market.

Primary Research

Our team conducted in-depth interviews with:

• CXOs and senior executives.
• Sustainability leaders.
• Operations and supply chain heads.

Key insights captured included:

• Organizational profile: company size, structure, revenue, workforce, and market positioning.
• Market dynamics: segmentation by tire type, consumer adoption trends, regulatory frameworks, and unmet market needs.
• Sustainability strategies:
  • Circular economy initiatives (retreading, recycling).
  • Use of renewable materials (dandelion rubber, guayule).
  • Integration of recycled inputs (rubber, plastics).
  • Low-rolling resistance tire designs.
  • Performance benchmarking (safety standards, braking distance, noise levels).
  • dynamics for sustainable material sourcing.

Secondary Research

We analyzed market reports, regulatory updates, competitor filings, and industry publications to validate and strengthen insights.

Geographic Coverage

The study covered major automotive markets across Europe, providing diverse regional insights for more accurate benchmarking.

Key outcomes included:

Our research enabled the client to:

• Map competitive strategies and identify innovation leaders in sustainable tire manufacturing.
• Understand consumer preferences and the demand shift toward eco-friendly alternatives.
• Highlight best practices that balance performance, safety, and sustainability.
• Prioritize critical investments in renewable and recycled materials for long-term growth.

Impact

The benchmarking study enabled the tire manufacturer to strengthen its sustainability strategy, boost profitability, and achieve a more competitive market position. By aligning with global sustainability trends and differentiating through innovation, the company successfully attracted environmentally conscious customers while reducing its carbon footprint.

About The Author

Ankur Malhotra Vice President – Business Intelligence

Ankur is a research and knowledge leader with 20+ years of experience in business and financial research, serving clients across investment banking, consulting, accounting, and advisory. He has expertise in establishing global knowledge centers, delivering business intelligence solutions, and driving thought leadership. Before joining HBG^TM Insights, Ankur worked with Forvis Mazars, Korn Ferry, and was part of the founding team of Acuity Knowledge Partners. He is a CFA charterholder from ICFAI, Hyderabad, and a graduate of Delhi University.

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