Intellexis

IT & Telecom

Advanced Analytics & Insight Solutions

Turning Data into Decisions

Intellexis by HBGTM Insights is a comprehensive research and analytics solution designed to help organizations unlock market opportunities, strengthen strategies, and make confident, data-driven decisions. By combining qualitative and quantitative research with advanced data management and modeling, Intellexis delivers actionable insights that empower businesses across industries and geographies.

From strategic market analysis to customer journey mapping, we ensure that every insight is practical, precise, and aligned with business outcomes.

Core Capabilities of Intellexis

Empowering smarter decisions through data-driven intelligence

Strategic Market Analysis

We deliver function-focused strategy across verticals and consumer segments. By putting customer experience at the center, Intellexis helps businesses align marketing and sales activities with evolving buyer journeys.

Data Management Excellence
  • Systematic data handling – processing, reading, consistency checks, and SQC
  • Building robust problem-solving frameworks
  • Balancing business goals, technology, and user needs
  • Providing deep data-driven visibility through advanced modeling and test-case validations
Decision-Making Support

Intellexis acts as a one-stop solution for decision intelligence:

  • Full spectrum of research and consulting support
  • High-value content that connects directly to client goals
  • Actionable outputs that executives can confidently act upon

B2B Research – Data-Driven Solutions

Intellexis offers specialized B2B intelligence covering businesses of all sizes and public-sector organizations.

Coverage Areas
  • Startups
  • Small Businesses (1–99 employees)
  • Medium Businesses (100–999 employees)
  • Large Enterprises (1,000+ employees)
  • Public Sector (Government + Education)
Our Offerings
  • Addressable Market Opportunities
  • Growth & Market Share Assessments
  • Market Segmentation & Industry Trends
  • Channel Partner Ecosystem Mapping
  • Customer Persona Development

We also provide tailored analysis across employee bands, verticals, RTM, revenue brackets, and services — enabling organizations to pinpoint opportunities and align strategies with precision.

B2C Research – Data-Driven Insights

Consumer-focused research with Intellexis empowers businesses to build stronger brands, optimize spend, and engage effectively.

Brand Strategy Framework

We integrate attitudinal and behavioral measures to understand

  • Buying behavior
  • Brand awareness & association
  • Brand disposition & satisfaction
  • Engagement & loyalty drivers
Proprietary NPS Model

Our multi-layered Net Promoter Score framework identifies

  • Key brand attributes driving advocacy
  • Usage trends and NPS ratings by brand
  • Actionable paths to strengthen brand loyalty
Marketing Effectiveness

We assess ROI on marketing spend, identify performance gaps, and highlight changes in the marketing mix that directly impact bottom-line growth.

  • ROI on spend
  • Identify performance gaps
  • Optimize marketing mix
Market Segmentation

Using advanced algorithms, Intellexis develops GTM strategies by

  • Classify markets by needs & behaviors
  • Profile customer segments
  • Defining immediate targets and long-term opportunities

Why Intellexis by HBGTM Insights?

  • Comprehensive Coverage: Serving both B2B and B2C research needs with tailored solutions
  • Data-to-Decision Focus: Insights are translated into practical, business-ready strategies
  • Measurable outcomes: Enhance business performance which is measurable
  • Data modelling: Appropriate data modelling techniques customised to business to analyse relationships between various selected objects in the data.
  • Global Expertise: 15+ years, 5,000+ successful projects across three continents
  • Strategic Edge: Actionable outputs that refine positioning, optimize spend, and drive growth
caseStudy HBG Insights

Powering Growth with Intellexis

Intellexis transforms complex data into clarity, helping organizations anticipate market shifts, refine strategies, and act decisively. Whether you’re a startup exploring opportunities, a global brand optimizing campaigns, or a public-sector institution designing policies, Intellexis equips you with intelligence to make every decision count.

Ready to leverage Intellexis for smarter strategies and measurable growth? Contact HBGTM Insights today.

Talk to an Expert Explore Our Solutions

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