The approval of Jal Jeevan Mission (JJM) 2.0 marks a transformative shift in India's rural water governance—from a programme focused on expanding water infrastructure to one centered on ensuring sustainable, reliable, and citizen-centric service delivery. With an enhanced financial outlay of ?8.69 lakh crore and implementation extended until December 2028, the mission builds upon the remarkable success of Phase I, which increased rural tap water coverage from 16.7% in 2019 to over 81.6% by early 2026. By integrating digital monitoring, community participation, water quality management, and climate resilience, JJM 2.0 aims to institutionalize a long-term public utility model that strengthens public health, rural development, and India's vision of Viksit Bharat @2047.

Apoorva specializes in transforming complex data into actionable intelligence that supports strategic decision-making. With 6 years of experience, she contributes at HBG Insights to delivering globally consistent analytics solutions that help clients sharpen their strategies, drive impact, and focus on their core growth priorities. She has expertise in leading and executing high-impact research projects and delivering actionable insights through comprehensive market analysis. Prior to joining HBGTM Insights, Apoorva worked with Jasper Colin, Growman Research and Consulting Groups, and Unimrkt Research. She holds a B.Tech and M.Tech in Biotechnology from Amity University.
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