Partha Sarathi Sengupta

Partha Sarathi Sengupta

Head – Analytics & Consumer Insights

Partha has 20+ years of experience delivering impactful, data-driven solutions to clients across business and consumer segments. He specializes in strategic and competitive analysis, helping clients win in complex marketplaces. Before joining HBGTM Insights, Partha held leadership roles at AMI-Partners (APAC), IMaCS, Annik Technology, and has worked with ACNielsen, TNS, and Vodafone. He holds an M.Sc. in Statistics & Econometrics from the University of Calcutta and an MBA in Marketing from NPC-Delhi, and has been widely featured in leading publications like Business Standard, Economic Times, CXO, The Telegraph, CRN etc.

Author's Contribution

Blog

Why Greenwashing Crackdowns Are Forcing FMCG Brands to Rethink Consumer Research

By Partha Sarathi Sengupta December 03, 2025

Introduction: The New Era of Accountability in FMCG Sustainability once offer...

Case Study

Enhancing User Experience & Interface Design for a Leading Indian E-Commerce Platform

By Partha Sarathi Sengupta September 26, 2025

Our client, one of India’s largest managed marketplaces, is renowned for offer...

Blog

Unlocking the Power of FOMO Marketing: Why Consumer Behavior Research is Your Competitive Edge

By Partha Sarathi Sengupta September 25, 2025

Introduction: The Rise of FOMO in Marketing The Fear of Missing Out (FOMO) is...

Case Study

Decoding Future Automotive Design Preferences in India

By Partha Sarathi Sengupta September 25, 2025

Our client, a globally recognized smart mobility and automobile solutions provid...

Whitepaper

The Hidden Costs of Tariff Wars

By Partha Sarathi Sengupta September 24, 2025

Global supply chains, once efficient and predictable, were disrupted in early 20...

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